Crash My Playa

Simply put, there is no other country music event in the world like Crash My Playa. For the past five years, country fans from across the world have descended upon the beaches of Riviera Maya, Mexico for a 4-night all-inclusive concert vacation hosted by superstar Luke Bryan. Past performers include Blake Shelton, Florida Georgia Line, Dierks Bentley, Chris Stapleton, Little Big Town, Sam Hunt, Dustin Lynch and more!

After you grab your Crash My Playa package, all you need to do is get yourself to Mexico. We’ll pick you up at the airport in one of our Crash My Playa shuttles and whisk you away on your Caribbean concert vacation. You may reserve a room at our host resort, the Barceló Maya, or choose to stay at one of our 5 other hand-selected resorts. Our unique resorts feature a variety of restaurants, multiple bars, and daily activities – many of which are included in your package price. On show nights, guests staying at the Barceló Maya will take a short stroll down the beach to our one of a kind concert venue, Playa Azul. If you’re staying at one of our off site properties, private shuttles will bring you directly to the venue.

Each night, that sandy shoreline becomes home to an intimate crowd of country music lovers who get to experience the most spectacular all-inclusive concert setting imaginable. But that’s not it! Exciting daytime adventures throughout the Riviera Maya region and a bevy of nighttime activities round out this one of a kind beachfront concert experience.  Only a few thousand people get to attend Crash My Playa and witness Luke Bryan go from sold out stadium shows to an intimate week on the beach.

Start working on that tan and join us for the hottest country music destination event of the year!

Riviera Maya

The Riviera Maya is a famous section of coastline along Mexico’s Yucatan Peninsula, stretching from Puerto Morales in the North, to Tulum in the South. Surrounded by the crystal blue waters of the Caribbean Sea, the Riviera Maya is a place rich in history and culture, built upon breathtaking and diverse landscapes. From jungle to coast, countless marvels await, such as magnificent barrier reefs and ancient Mayan ruins. There is no shortage of sites to see or adventures to embark on throughout this spectacular region of Mexico.

Built in the 13th century, the coastal city of Tulum was once a thriving trading center of the Mayan civilization. It was one of the last cities that remained inhabited by the Mayans (surviving 70 years after the Spanish occupation), and therefore is one of the most well-preserved archaeological sites in the Yucatan. Nowadays, Tulum is famous for its sugar white sandy beaches, aqua clear waters, and a great restaurant and bar scene with authentic local cuisine and a less touristy feel. Every year, visitors flock to Tulum to explore the ruins and wander along the gorgeous beaches. Tulum is a can’t-miss destination during your Crash My Playa trip.

The Venue

We don’t mind saying that there’s no event in the world like Crash My Playa…but there’s also no other venue in the world like Playa Azul. Each night, concertgoers are greeted by a line of waiters and waitresses with as many complimentary drinks as you can grab. From there, patrons are wowed by various performance artists (including Mayan Warriors, Fire Dancers & Mariachi) and lead straight to our main stage, which sits on a beautiful stretch of beach just feet from the Caribbean Sea. Once inside the venue, guests can enjoy regional and traditional fare including tacos and nightly rotating vegetarian options, mixed with some of your favorite snacks and desserts (did someone say churros?!). Our roaming wait staff will keep the beverages flowing all night long so you don’t even need to move to refuel! One of a kind custom event merchandise will also be available for purchase so you can take a piece of the beach home with you.

With additional surprises in store, Playa Azul is something you need to see to believe!

The Resorts

We’ve hand selected seven of the Riviera Maya’s finest resorts for Crash My Playa. Each property is located along the Caribbean Sea and offers a variety of scenic rooms, inviting pools, crystal clear blue water, on-site restaurants and bars, as well as plenty of activities (both on land and in the water). Learn more about your home away from home by visiting our packages page!


Whether you’re looking to tan on the beach or cool off by the pool, select resorts offer a variety of exciting activities for guests to take part in during the day, free of charge. Our full list of daily activities will be announced in the coming months, but here are a few of the activities Barceló guests can expect to see during their time with us:

  • Daily Tequila Tastings – sample and learn about Mexico’s favorite adult beverage
  • Craft Beer Tastings – learn about our local partners at Akumal Brewery while wetting your lips with their full collection of beers
  • Bowling – square off against other teams of Playa Crashers for the ultimate bragging rights…and prizes!
  • Surfing Contest – hang ten at the Barceló’s wave pool, where style and grace will crown this year’s winner!
  • Daily Yoga Sessions – early morning yoga in an open air environment
  • Beach Games – ladder ball, corn hole and more will be provided for your gaming pleasure
  • Late Night Karaoke – “oooooh, we’re living on a prayer”


Crash My Playa offers a wide variety of incredible off-site Adventures to participate in. Explore the best of Mexico’s amazing natural treasures and ancient history during your stay. These opportunities are completely optional and transportation is included. Check out the Adventures page to get a taste of what’s available.