The Event

What is Crash My Playa?Luke Bryan performing on the main stage along Caribbean Sea

Crash My Playa is a 4-night all-inclusive concert vacation hosted by country superstar Luke Bryan in Mexico. Crash My Playa, held annually in the beautiful Riviera Maya, features two nights of headlining performances by Luke Bryan, with two more headlining performances by other celebrated country stars on a stage that sits along the Caribbean Sea. Past performers include Blake Shelton, Little Big Town, Dierks Bentley, Chris Stapleton, Sam Hunt, Dustin Lynch and more.

After you grab your Crash My Playa package, all you need to do is get yourself to Cancun. We’ll pick you up at the airport in one of our private Crash My Playa shuttles and whisk you away to your Caribbean concert vacation. You may reserve a room at our host resort the Barceló, or choose to stay at one of our other carefully selected hotels. Our resorts feature a variety of restaurants, multiple bars and daily activities, all included in your package price. Each night, guests staying at the Barceló Maya will take a short stroll through the resort property to our carefully curated concert venue, Playa Azul. If you are staying at one of our other properties, our private Crash My Playa shuttles will bring you directly to the venue.

Concerts take place at Playa Azul, just a short walk from Barceló Maya Beach Resort. Each night, that sandy shoreline will become home to an intimate crowd of country music lovers, who will experience the most spectacular all-inclusive country music getaway imaginable. Daytime poolside performances (at select resorts), exciting adventures throughout the Riviera Maya region and much more provide fun in the sun before the lights come up on the beachfront stage. Only a few thousand people will come together to enjoy country music’s brightest star, as Luke Bryan goes from sold out stadium shows of 50,000+ fans to this once-in-a-lifetime intimate concert experience on the beach.

Join us for the hottest country music destination event of the year!

Our Host Resort: The Barceló Maya


The Barceló Maya is the host resort and home to Playa Azul, our concert venue for Luke Bryan’s Crash My Playa. A phenomenal complex with five world class properties, The Barceló sits on one of the most beautiful beaches of the Mexican Caribbean with over a mile of fine white sand, crystal clear water, and a stunning coral reef.

The Barceló’s 5 luxury properties each have access to an incredible assortment of perfectly manicured pools, diverse restaurants, tiki bars, and entertainment venues featuring live music and other performance art. Its vast smooth beaches make The Barceló a premiere choice for a tropical getaway, and as your classic all-inclusive Caribbean resort, The Barceló offers dozens of food and drink options at no additional cost.

Off-Site Adventures


Crash My Playa offers you a wide variety of incredible off-site Adventures to participate in.  Explore the best of Mexico’s amazing natural treasures and ancient history. These opportunities are completely optional and local transportation is included. See the Adventures page to get a taste of what was available at the 2018 event.

On-Site Activities


Stay tuned for announcements of exciting activities at some of our partner resorts. A few of our 2018 activities included:

  • TEQUILA TASTING — Sample and learn about Mexico’s favorite adult beverage
  • BOWLING — Square off against other teams for Crash My Playa Bowling Champion! Compete for prizes!
  • SURFING CONTEST — Ride the wave at the Barcelo’s wave pool, style and grace will win you the contest!
  • BEACH VOLLEYBALL — Loose pick up game style
  • YOGA — Early morning yoga in an open air environment


The Riviera Maya


The Riviera Maya is a famous section of coastline along Mexico’s Yucatan Peninsula stretching from Puerto Morelos in the North, to Sian Ka’an biosphere reserve in the South. Surrounded by the crystal blue waters of the Caribbean Sea, the Riviera Maya is a place rich in history and culture, built upon breathtaking and diverse landscapes. From jungle to coast, the Riviera Maya is home to countless marvels such as magnificent barrier reefs and ancient ruins of Mayan cities. There is no shortage of sites to see or adventures to embark on in this spectacular region of Mexico.

The coastal city of Tulum, built in the 13th century, was once a thriving trading center of the Mayan civilization. It was one of the last cities that remained inhabited by the Mayans, surviving 70 years after the Spanish occupation, and is one of the most well-preserved archaeological sites in the Yucatan. Nowadays, Tulum is famous for its sugar white sandy beaches, aqua clear waters, and a great restaurant and bar scene with authentic local cuisine and a less touristy feel. Every year, visitors flock to Tulum to explore the ruins and wander along the gorgeous beaches. Rich in history and natural beauty, Tulum is a can’t-miss destination during your trip to the Riviera Maya.

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