The Event

What is Crash My Playa?


Crash My Playa is a 4-night all-inclusive concert vacation hosted in Mexico by country superstar Luke Bryan. Held each year in the stunning Riviera Maya region, Crash My Playa features two nights of headlining performances by Luke Bryan (and two by other world-famous country music stars) on a stage that sits just footsteps from the Caribbean Sea. Additional daytime programming includes poolside acoustic sets (at The Barceló and Hard Rock resorts), exciting adventures throughout the Riviera Maya region, and much more. Dance with your toes in the sand and soak in these amazing shows in an intimate beach setting, all while vacationing at one of five hand-picked premium tropical resorts.

The concerts take place at Playa Azul, just a short walk from Barceló Maya Beach, an all-inclusive resort sitting on a mile-long stretch of white sandy beach with breathtaking landscapes and pools scattered throughout the property. Reserve a room at the Barceló resort, or choose one of several other hotels carefully selected by our team. Each resort features a variety of all-inclusive luxurious restaurants, bars, and daily activities. Spend your days lounging by the pool and relaxing at the beach, or explore the wonderful nearby towns. Partake in exciting off-site adventures, on-site activities, or sleep off the night before and soak up some sun.

Each night, guests staying at the Barceló Maya will walk out of their rooms and take a short stroll to Playa Azul where Crash My Playa is held. If you are staying at one of our other properties, you will take a private Crash My Playa shuttle to the music venue where Luke Bryan will throw the ultimate party.

Please join us for an unrivaled country music vacation in one of the most breathtaking parts of the world.

Our Host Resort: The Barceló Maya


The Barceló Maya is the host resort and home to Playa Azul, the concert venue for Luke Bryan’s Crash My Playa. A phenomenal complex with five world class properties, The Barceló sits on one of the most beautiful beaches of the Mexican Caribbean with over a mile of fine white sand, crystal clear water, and a stunning coral reef. Each night, that stretch of beach will be home to an intimate crowd of country music lovers, who will experience the most spectacular all-inclusive Caribbean concert vacation imaginable.

The Barceló’s 5 luxury properties each have access to an incredible assortment of perfectly manicured pools, diverse restaurants, tiki bars, and entertainment venues featuring live music and other performance art. Its vast smooth beaches make The Barceló a premiere choice for a tropical getaway, and as your classic all-inclusive Caribbean resort, The Barceló offers dozens of food and drink options at no additional cost. The venue area will be far from overcrowded—only a few thousand people will come together to enjoy country music’s brightest star, as Luke Bryan goes from sold out stadium shows of 50,000+ fans to a once-in-a-lifetime, intimate experience on the beach.

Off-Site Adventures


Crash My Playa offers you a wide variety of incredible off-site Adventures to participate in.  Explore the best of Mexico’s amazing natural treasures and ancient history. These opportunities are completely optional and local transportation is included. See the Adventures page for more information.

On-Site Activities


Stay tuned for announcements of exciting activities at some of our partner resorts. Some of our 2017 activities included:

  • KAYAK TOUR — Take an AM kayak tour of the beautiful lagoon.
  • BEAN BAG TOURNAMENT — Teams square off in this modern tailgate game. Tournament style and prizes go to the winners!
  • TEQUILA TASTING — Sample and learn about Mexico’s favorite adult beverage.
  • BOWLING TOURNAMENT — Square off against other teams for Crash My Playa Bowling Champion! Compete for prizes!
  • SURFING CONTEST — Ride the wave at the Barcelo’s wave pool, style and grace will win you the contest!
  • BEACH VOLLEYBALL — Loose pick up game style
  • YOGA — Early morning yoga in an open air environment

Riviera Maya


The Riviera Maya is a famous section of coastline along Mexico’s Yucatan Peninsula stretching from Puerto Morelos in the North, to Sian Ka’an biosphere reserve in the South. Surrounded by the crystal blue waters of the Caribbean Sea, the Riviera Maya is a place rich in history and culture, built upon breathtaking and diverse landscapes. From jungle to coast, the Riviera Maya is home to countless marvels such as magnificent barrier reefs and ancient ruins of Mayan cities. There is no shortage of sites to see or adventures to embark on in this spectacular region of Mexico.

Playa del Carmen, known by the locals simply as ‘Playa’, is one of the Yucatan Peninsula’s most stunning beach towns, and one of the best all-around parties you can find in Latin America. Once an old fishing village, this trendy epicenter of culture, food, and boutiques meets the beautiful Caribbean Sea along a strip of white sand beach. Playa Del Carmen’s most famous tourist destination is Quinta Avenida (5th Avenue), a pedestrian-friendly street that stretches 40 blocks long and is home to countless stores and restaurants. The shores of Playa are lined with beautiful beach clubs and local beach rentals where you can pick up umbrellas, chairs and the like for a relaxing afternoon of sunbathing or swimming.

The coastal city of Tulum, built in the 13th century, was once a thriving trading center of the Mayan civilization. It was one of the last cities that remained inhabited by the Mayans, surviving 70 years after the Spanish occupation, and is one of the most well-preserved archaeological sites in the Yucatan. Nowadays, Tulum is famous for its sugar white sandy beaches, aqua clear waters, and a great restaurant and bar scene with authentic local cuisine and a less touristy feel. Every year, visitors flock to Tulum to explore the ruins and wander along the gorgeous beaches. Rich in history and natural beauty, Tulum is a can’t-miss destination during your trip to the Riviera Maya.

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